Face-To-Face Verses Computer-Mediated Communication: Effective Employee Communication Channel

New communication resources have changed the use of communication media in several organizations. It is imperative to study the influence of technology in the workplace and how it affects the communication process among employees and determine if technology has changed the traditional medium of communication which is face-to-face (F2F.) This paper will review and discuss two preferred employee communication tools, F2F communication and computer-mediated communication (CMC.)

Employee communication has become one of the most important providers when it comes to organizational effectiveness (Grunig, 1992) by creating a link between the organization and the employees through numerous communication media outlets such as interpersonal and small group communication, traditional print communication, electronic communication and online communication. Communication is vital because it keeps employees informed about an organization’s vision, strategies, goals, results and policies. Also, communication is essential in helping each individual in an organization continue to work together for a common purpose or goal that is imperative to the organization’s success.

In recent years, technology advances and the Internet have drastically developed and been introduced in the majority of workplaces. Technological change is one major component that has influenced the communication approaches within organizations, especially the utilization of new communication technology in employee communication.

Face-to-face communication is a dialogue, chat or discussion one has while being face to face with the other party. Through F2F you can rely on several channels such as appearance, clothing, posture, non-verbal communication, voice tones, eye contact, etc. F2F communication is fast, simple, reliable and convenient (An & Frick, 2006.)

“Face-to-face communication and in-person meetings can boost efficiency. Instead of spending an entire day e-mailing back and forth, you can hash out all of the details of a project in one go. These meeting can also boost creativity as the overall energy will be higher so you can brainstorm and solve a multitude of problems at one time (Ashton College, 2013.)

Computer-mediated communication (CMC) is an interactive channel, which allows users to be active and engage in a two-way communication; it is an inexpensive way of information seeking for increasing efficiency and productivity (Miller, 2009.) The nature of CMC allows greater manipulation and more careful construction of personal information. CMC allows delays to responses, which gives participants the opportunity to review, revise or cancel their communications before the information is sent (Heisler & Crabill, 2006.)

In conclusion, our generation is constantly seeking a fast and convenient form of communication, but through much research and analysis F2F communication continues to be highly preferred. It is still the most effective channel of communication within the workplace of an organization despite the overwhelming availability and use of technology today. F2F establishes trust, credibility and enhances productivity within an organization by enabling employees to connect in a more meaningful manner.

Works Cited

An, Y-J. & Frick, T. (2006). Student perceptions of asynchronous computer-mediated communication in face-to-face courses.  Journal of Computer-Mediated Communication. Vol. 11

Grunig, J. (1992). Excellence in public relations and communication management. Hillsdale, N.J.: L. Erlbaum Associates.

Heisler, J. & Crabill, S. (2006). Email pseudonyms and participants’ perceptions of demography, productivity, and personality. Journal of Computer-Mediated Communication, Vol. 12

Miller, K. (2009). Organizational communication: Approaches and processes (5th ed.). Stamford, CT: Cengage Learning. Retrieved February 8, 2015.

Ashton College- The Importance of Face-to-Face Communication. (2013, November 21). Retrieved February 8, 2015, from http://www.ashtoncollege.com/theimportance-face-face-communication/

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